Chandigarh: Oxford Street (OS) located at Zirakpur on
the Chandigarh-Ambala highway is humming with retail business activities thanks
to well-known brands which have opened
up their outlets at OS, attracting impressive footfalls every day. Some of
the renowned brands which are now operational at OS are Tata Zudio, Sky Jumper,
Reliance Smart, Spinny - a Unicorn, and Tress Lounge.
“Oxford Street
offers a British style shopping experience and availability of top brands
from different genres of the retail space. These are the reasons for the OS
becoming a hub of retail activities in a short span of time. OS is attracting
shoppers in good numbers, which in turn is making OS an ideal retail cum
entertainment destination,” said Piyush Kansal, Director, Royale Estate Group
(REG), promoter of Oxford Street.
According
to Piyush, apart from already operational brands, some very promising brands have signed up with Oxford
Street. In these there are names like Moti Mahal,
Barista, NIHAO, Deluxe Dhaba, LaPINOZ, Baskin Robbins, Cream Way, Chawla’s, Jockey, NumeroUno,
Brew Estate, and many more, “All top
brands are vying to be there at Oxford
Street,” added Piyush.
"The
main reason for OS's brand pull is the provision of end-to-end service by REG to
the brand. We go by our tagline 'Humne Sirf Banaya Nahi Basaya Bhi Hai!'. First, the investor is
provided with help to get a Permanent Monthly Income(PMI) through leasing of
premises to top brands, and then the brand is provided with business space with
relevant utilities of the service area and office space equipped with facilities
like common reception, meeting rooms, and so on. OS's design on the lines of a
European-styled organized high street is also a point of difference that's
attracting brand clientele." Said Neeraj Kansal, Managing Director,
REG. "
A major
success factor for OS getting a good response was the brand lease PMI(Per Month
Income) that REG was able to provide its investors with. What's more, Oxford Street is a
100 percent secured investment, has been built on fully registered land, and is
a debt-free project. “It is the first project of its kind that offers permanent
monthly income (PMI) from top Indian and international brands. A first low rise
commercial project, Oxford Street
also offers a long-term lease guarantee,” added Kansal.
Instead
of providing Return on Investment(ROI) as was being done by other players,
which resulted in problems for both the investor and the real estate developer,
due to flaws in the model, REG liaised directly for leasing with leading brands
for giving 'business space'. This created a permanent monthly income (PMI) for
investors. Business space at Oxford
Street offers SCO floors, showrooms, etc., which
offer value to every penny of the investor.
Another
reason for the OS's popularity among current and prospective brands is its
location. Located in Chandigarh Capital Region (CCR), Oxford Street is the first commercial
project with direct entry from the highway and is next to the National Highway
22. It is at a short 10-minute drive from the International airport, Mohali,
Panchkula, and Chandigarh
and is getting a high footfall thanks to its centric location.
“As the
region’s first high street, OS offers the feel of a high street akin to those
which exist in the United
Kingdom. What makes OS a unique entity are
its key features, which include, British-inspired lighting and landscaping. The
icing on the cake is that OS is nestled amid 3 lakh residences with around 5
lakh families living in the adjoining areas,” Kansal said further.
Spread
over 4.5 acres of land, OS is a complete Wi-Fi-enabled zone with three grand
entry and exit with barrier and security cameras. Its neo-classical facade with
stone detailing and European motifs is a big delight for shoppers. BW
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